My First Time at SXSW

Was beautiful with interesting moments. 

I definitely learned that I will book my airbnb light years ahead of time because if not, you end up with.. Nevermind. That’s not the point of this. 

I really just want to share a few things I learned from my first time at SXSW. 

I’ve been wanting to go for years but I never took the time to make it happen. Not to mention, I had no idea what I was going to do when I got there. 

However this year, I was invited to participate in a few events:

  • #YURHOUSESXSW presented by SamsungNEXT: The Panther’s Den Pitch Competition: in which I pitched Blossom
  • Creative Industries in Atlanta by Comcast. I sat on a brilliant panel that was streamed live about what’s happening in the creative world in Atlanta. I talked about our work to make sure we were providing women of color opportunities to create and distribute their content. 
  • THEA’s ( Pilot Preview: in which I showcased a new pilot we shot for 

Both events were amazing opportunities to spread the word about the work we’re doing at Blossom. Which is really our intention and our focus at this stage. 

Here’s what I learned:

  • Don’t plan to do any work while at SXSW. I tried to have conference calls and meetings but next year, I won’t. It’s a perfect time to be present.
  • Say ‘Yes’ more! I received an email about the pitch competition 5 days before the actual event and I said yes. I immediately got to work on my deck and started practicing. Now, I was nervous, okay? Super nervous. I would be pitching in front of people from Comcast, Unilever and Samsung. Of course I am going to be nervous. But had I said no I wouldn’t have had the chance to share our story with these companies. So I am grateful.
  • Spend more time with your tribe. One of things I enjoyed most was spending time with people that I don’t usually get to while I’m in Atlanta. We’re also running around. Always in meetings. Always on calls. Always trying to get to the next level and that can easily take most of my time. Then my free time is spent being a mom to my sweet puppy, my relationship, ME. But being at SXSW reminded my of the importance in sharing space and time with peers. I needed. 

So I am grateful. I also ate a lot of Thai food. Austin has some amazing Thai. 

Now it’s time to get back to work. If you know of any other upcoming events, tech conferences, etc, let me know. But next up, I’m headed to Houston for a much needed mother-daughter trip.

A little about me: I'm the Founder & CEO of Blossom, a personalized tv experience for women of color to find content they want to watch based on their interests. To learn more click here to join!

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