a four-part workshop series intentionally designed to teach creatives, filmmakers, entrepreneurs + intrapreneurs the business of creating content.
Launching a series requires more than a marketing plan and a few posts on all platforms. It requires knowledge about your audience, a value proposition and more! This workshop lays the foundation for who will see your content and how.
Create a Targeted Demographic List
Walk-through Customer Persona Development
Determine Your Value Proposition
Identify Your Key Resources
Identify Distribution Channels
Establish Your Partner Network
Analyze Monthly Expenses
Pinpoint Revenue Streams.
You want to be more intentional with how you connect with your audience, want clarity on what makes your content valuable and how to pitch it, want to build a foundation for your content, want to increase your audience size and want your content to create revenue for you.
In the midst of data chronicling her steady growth in population, income and educational attainment, the overarching takeaway for marketers and content creators is to keep “value and values” top of mind when thinking about African-American women, according to Nielsen. My duty is to support the audience in learning this market's needs, wants, and the things that will inspire them to spend their money.
The Value of Women of Color
2019 Consumer Trends
Brands We've Cancelled
Creative Engagement Strategies
Strategically connect your brand with women of color
Learn more about the brands we love and why
Learn more about which brands we've cancelled and why
Review data about our demographic and consumer insights
Learn more about why we buy what we buy
We all just want our work to be seen. This workshop will help you create a marketing plan for your business, project, web series, docu-series, etc that includes creative strategies to increase the amount of eyes on your work.
Create a customer persona profile
Discuss 2019 social media content trends
Discuss 2019 experience trends
Review creative audience engagement strategies
Develop a 30-day marketing plan
Have consistently tried to grow your audience but just don't know how
Need fresh ideas for bringing awareness to your brand
You are a filmmaker or content creator looking increase your views
You are an entrepreneur looking to increase your customer base
You have a blog and want to increase your audience
95% of people have watched an explainer video to learn more about a product or service. Of businesses using video marketing, 76% reported an increase in traffic due to video. You'll leave this session with how to write a script for your about video, an actual script, and scenes developed. We're going to make this happen!
This workshop is for you want to:
Create a bomb commercial to use for brand or company that will attract the audience you're targeting
And if you need assistance for your commercial and want to work with Majority Women on your shoot, we can schedule the date to make it happen.
The 3 things you need in every commercial about your company
How to write a script your commercial
How to develop scenes for your commercial
How to create a social media promotional campaign
How to allocate a budget for your commercial
I’m hosting two Informational Calls before the sessions start to give you even more insight and to make sure I answer any of your burning questions!
February 24th at 6p
March 5th at 7p
Email firstname.lastname@example.org to join me for the calls!