THE BUSINESS OF CONTENT CREATION

a four-part workshop series intentionally designed to teach creatives, filmmakers, entrepreneurs + intrapreneurs the business of creating content.

SESSION ONE: March 11th :: 6:30p - 8:30p

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Launching a series requires more than a marketing plan and a few posts on all platforms. It requires knowledge about your audience, a value proposition and more! This workshop lays the foundation for who will see your content and how.

In this workshop you’ll:

  • Create a Targeted Demographic List

  • Walk-through Customer Persona Development

  • Determine Your Value Proposition

  • Identify Your Key Resources

  • Identify Distribution Channels

  • Establish Your Partner Network

  • Analyze Monthly Expenses

  • Pinpoint Revenue Streams.

This is for you if:

You want to be more intentional with how you connect with your audience, want clarity on what makes your content valuable and how to pitch it, want to build a foundation for your content, want to increase your audience size and want your content to create revenue for you.

 

SESSION TWO: March 18th :: 6:30p - 8:30p

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In the midst of data chronicling her steady growth in population, income and educational attainment, the overarching takeaway for marketers and content creators is to keep “value and values” top of mind when thinking about African-American women, according to Nielsen. My duty is to support the audience in learning this market's needs, wants, and the things that will inspire them to spend their money.

What you can expect to learn:

  • The Value of Women of Color

  • Demographic Insights

  • Consumer Insights

  • 2019 Consumer Trends

  • Winning Brands

  • Brands We've Cancelled

  • Creative Engagement Strategies

This is for you if you want to:

  • Strategically connect your brand with women of color

  • Learn more about the brands we love and why

  • Learn more about which brands we've cancelled and why

  • Review data about our demographic and consumer insights

  • Learn more about why we buy what we buy

 

SESSION THREE: March 25th :: 6:30p - 8:30p

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We all just want our work to be seen. This workshop will help you create a marketing plan for your business, project, web series, docu-series, etc that includes creative strategies to increase the amount of eyes on your work.

In this workshop, we'll:

  • Create a customer persona profile

  • Discuss 2019 social media content trends

  • Discuss 2019 experience trends

  • Review creative audience engagement strategies

  • Develop a 30-day marketing plan

This workshop is for you if:

  • Have consistently tried to grow your audience but just don't know how

  • Need fresh ideas for bringing awareness to your brand

  • You are a filmmaker or content creator looking increase your views

  • You are an entrepreneur looking to increase your customer base

  • You have a blog and want to increase your audience

 

SESSION FOUR: April 13th :: 11:00a - 1:30p

95% of people have watched an explainer video to learn more about a product or service. Of businesses using video marketing, 76% reported an increase in traffic due to video. You'll leave this session with how to write a script for your about video, an actual script, and scenes developed. We're going to make this happen!

This workshop is for you want to:

  • Create a bomb commercial to use for brand or company that will attract the audience you're targeting

And if you need assistance for your commercial and want to work with Majority Women on your shoot, we can schedule the date to make it happen.

In this workshop, we'll learn:

  • The 3 things you need in every commercial about your company

  • How to write a script your commercial

  • How to develop scenes for your commercial 

  • How to create a social media promotional campaign

  • How to allocate a budget for your commercial

 

I’m hosting two Informational Calls before the sessions start to give you even more insight and to make sure I answer any of your burning questions!

CALL SCHEDULE:

  • February 24th at 6p

  • March 5th at 7p

Email diamonde@majoritywomen.com to join me for the calls!